Study of the Day: Almost 30% of Romanians believe that today is the best time to live

Findings:

• A study found that only 15% of Romanians believe life was better during communism compared to 29% who believe the current era (post-2007 EU accession) is the best.

• Young people (38%) are most likely to prefer the current era, while those 30-45 years old favor communism and those 45-65 years old prefer the interwar period.

Key takeaway:

• Perception of the best era in Romania differs by generation.

Trend:

• Younger generations tend to view the post-communist era more favorably than older generations.

Conclusions:

• The "better life under communism" narrative is not universally accepted.

• There is a generational divide in perceptions of Romania's past.

Implications for brands:

• Understanding generational preferences is crucial for marketing.

• Brands targeting younger demographics may want to emphasize Romania's progress since communism.

• Brands targeting older demographics may need to tailor their messaging accordingly.

Source: https://www.euronews.ro/articole/studiu-aproape-30-dintre-romani-cred-ca-astazi-este-cea-mai-buna-perioada-cand-se