Key findings:
Only 5% of Romanians are consistently and actively involved in volunteer activities.
The main motivations for volunteering are emotional, and volunteering is associated with positive labels like kindness, responsibility, and civic engagement.
Over half of Romanians don't volunteer due to lack of time, lack of interest, or the belief that the government should solve societal problems.
Two-thirds of respondents are unaware of a volunteer law existing, but they desire a more defined legal framework.
Social media and friends/acquaintances are the primary sources for information on volunteer opportunities.
The level of volunteer involvement increases with education level, age, income, and residing in an urban area.
Kaufland Romania is launching a communication campaign to promote volunteering and increase Romanian involvement.
Conclusions:
There's great potential to increase Romanians' civic engagement through volunteering.
A communication and awareness campaign is needed to develop a culture of volunteering in Romania.
A better-defined legal framework could contribute to maturing the concept of volunteering and encouraging participation.
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