According to the latest CONFIDEX study, in the first half of 2024, the confidence level of Romanian managers in the economy has reached its highest value in the last four years, standing at 52.5. This record is supported by factors such as decreasing inflation, GDP growth, and increased optimism both nationally and internationally. Additionally, the proportion of optimistic managers has increased from 26% to 34%, although a significant portion remains cautious, especially in sectors like agriculture and energy, where confidence levels are below 50.
This high confidence level is seen as an indicator of the resilience and adaptability of the Romanian business environment in the face of multiple recent crises, such as the COVID-19 pandemic, rising energy prices, and the war in Ukraine. Andrei Cionca, CEO and co-founder of Impetum Group, emphasizes that this increase in confidence results from positive macroeconomic signals and a proactive mindset within the business environment, which has sought solutions and opportunities to remain relevant.
Regarding business financing, 80% of Romanian managers have a positive opinion about investors, with the very positive opinion increasing to 39% in the first half of 2024, compared to 31% in the previous half. This is influenced by stock market listings and successful business exits, as well as the recognition of the importance of financial support and exposure provided by investment funds.
Despite this optimism, managers are aware of economic risks such as the labor crisis, salary pressure, declining sales, and inflation. Nearly 90% of managers feel the impact of the new fiscal measures, especially in the services sector and micro-enterprises.
Managers' priorities include increasing sales, retaining employees, improving customer relationships, accessing financing, and digitalization. They also see opportunities in accessing international markets, increasing demand, technology adoption, product diversification, and accessing European funds.
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