futureofromaniaMay 121 min readAnalysis of the Day: Romanians seem to be losing their taste for beer. How the local market evolved in 2023Key Points: The Romanian beer market continued its downward trend in 2023, with a 5% decrease in volume to 15 million hectoliters. This...
futureofromaniaMay 121 min readAnalysis of the Day: PET Beer Sales Decline to Lowest Level in Nearly Two Decade Key Points: For the first time in nearly two decades, PET beer sales in Romania have fallen below 38% of the market, reaching their...
futureofromaniaMay 111 min readAnalysis of the Day: Romanian Beer Market: Consumers Remain Loyal Despite Price IncreasesKey Points: Romanian beer consumers are loyal to their preferred brands and categories despite price increases. Over half (53%) of urban...