What is the “Local Production Catalyst” Trend: The Strategic Shift to Domestic Sourcing in Rapidly Growing Pet Food Segments This trend highlights the strategic decision of Transavia, a major chicken producer, to invest massively in the pet food segment, underscoring Romania's structural deficit in the European market, despite the high number of companion animals, and catalyzing a wave of domestic investments. Consumption-Production Imbalance at the European Level. Romania r