futureofromaniaAug 282 min readInsight of the Day: 6.6% growth in FMCG household consumption, but stagnant volumes in the first half of yearKey Findings : Household spending on fast-moving consumer goods (FMCG) in Romania increased by nearly 7% in the first half of 2024...
futureofromaniaAug 102 min readInsight of the Day: Changing the face of modern commerce: the fight for consumers has brought all the big players into the "ring" of low prices, promotions and discountsFindings: The behavior of Romanian consumers has shifted towards prioritizing low prices, driven by record inflation and cautious...