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Insight of the Day: The Cost-of-Living Crisis Spurs a Promotional Frenzy for Holiday Shopping

futureofromania

Nov 123 min read

Insight of the Day: The Cost-of-Living Crisis Spurs a Promotional Frenzy for Holiday Shopping

Findings: Consumers, amid the ongoing global cost-of-living crisis, are increasingly turning to holiday promotions and discounts to...

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Insight of the Day: 6.6% growth in FMCG household consumption, but stagnant volumes in the first half of year

futureofromania

Aug 282 min read

Insight of the Day: 6.6% growth in FMCG household consumption, but stagnant volumes in the first half of year

Key Findings : Household spending on fast-moving consumer goods (FMCG) in Romania increased by nearly 7% in the first half of 2024...

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Insight of the Day: Changing the face of modern commerce: the fight for consumers has brought all the big players into the "ring" of low prices, promotions and discounts

futureofromania

Aug 102 min read

Insight of the Day: Changing the face of modern commerce: the fight for consumers has brought all the big players into the "ring" of low prices, promotions and discounts

Findings: The behavior of Romanian consumers has shifted towards prioritizing low prices, driven by record inflation and cautious...

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